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Case Studies

A closer look at selected projects, including goals, execution, and content direction.

Building Local Awareness for a Hidden Café

Execution

  • Posted 5x a week on Facebook, Instagram, and TikTok

  • Used local and trending hashtags to boost discoverability

  • All posts were organic, with zero paid promotions

Dragon’s Brew Coffee is a newly opened local café located away from busy streets.
The brand needed stronger visibility and a clear visual identity to attract nearby customers.

Objectives

  • Reach more local customers (focus on reach and visibility, not just followers)

  • Strengthen brand identity and visual consistency

  • Increase in-store visits through organic social media efforts

Strategy

  • Content Plan: Created a 3-month content calendar featuring behind-the-scenes posts, barista stories, product highlights, and user-generated content from customers

  • Branding: Established consistent brand colors, fonts, and photography style

  • Community Engagement:

    • Distributed flyers and loyalty cards to early customers

    • Asked family and friends to tag and share posts to boost visibility

    • Gradually grew organic engagement as local customers started discovering and sharing the shop

Business Impact

  • Foot traffic increased significantly, with many customers stating they discovered the shop online and even traveled from neighboring barangays, a strong win considering the original goal was to reach the local area.

Key Takeaways

  • Massive reach drove real sales — even with modest follower counts, content reached hundreds of thousands, resulting in steady
    in-store visits.

  • Organic strategy proved effective — consistent, trend-based posting worked without any paid ads.

  • Early support fueled growth — friends and family shares built initial visibility, which later expanded organically.

  • Location challenge was overcome — social media presence successfully introduced the hidden shop to the community and generated strong customer traffic.

Results & Analytics

This project shows how consistent organic content can create strong visibility during key moments. Strategic posting turned promotions into real-world foot traffic and sustained brand awareness.

Reviving an Abandoned Facebook & IG Account

Execution

  • Reviving the long-dormant accounts rebuilt trust and visibility in a competitive market. The studio saw a surge in inquiries and bookings from both local and nearby city clients, successfully positioning the shop back as a top-of-mind choice for tattoos and piercings.

Black Dragon Tattoo & Piercing Studio is a professional tattoo and body piercing studio. The Facebook and Instagram accounts were long-standing but inactive.

Objectives

  • Re-engage and rebuild activity on the abandoned social media accounts

  • Focus on brand visibility and awareness rather than follower growth

  • Improve response rate and handle inquiries promptly

  • Update content strategy to keep up with current trends and stand out among local competitors

Strategy

  • Content Plan: Collaborated with the tattoo artists to plan trending and engaging content (tattoo reels, behind-the-scenes clips, piercing highlights) and implemented a 3-month calendar

  • Branding: Ensured all static posts were visually consistent, eye-catching, and showed the quality and professionalism of the shop; maintained consistent tone in captions

  • Community Engagement:

    • Responded promptly to all incoming leads and followed up on older inquiries

    • Highlighted the shop’s cleanliness, certifications, and professionalism to build trust in a competitive local market

Business Impact

  • Posted daily reels, static posts, and stories across Facebook, Instagram, and TikTok

  • Used local and trending hashtags to improve discoverability

  • Allocated small ad budgets strategically while personally managing inquiries to ensure every paid lead was maximized

Key Takeaways

  • Inactive accounts can be revived — with consistent posting and trend-based content, engagement and visibility grew rapidly even after years of inactivity.

  • Responsiveness matters — actively handling inquiries and following up on old leads helped convert interest into actual bookings.

  • Strategic posting beats heavy ads — with minimal ad spend, organic content drove massive reach and profile visits.

  • Strong branding builds trust — showcasing quality, professionalism, and cleanliness helped stand out from local competitors.

Results & Analytics

This project shows how consistent strategy, clear messaging, and intentional content can drive real growth. The focus stayed on visibility, trust, and sustainable engagement rather than quick wins.

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