CASE STUDIES
A closer look at selected projects, including goals, execution, and content direction.
Building Local Awareness
for a Hidden Café
Execution
Posted 5x a week on Facebook, Instagram, and TikTok
Used local and trending hashtags to boost discoverability
All posts were organic, with zero paid promotions
Dragon’s Brew Coffee is a newly opened local café located away from busy streets.
The brand needed stronger visibility and a clear visual identity to attract nearby customers.
Objectives
Reach more local customers (focus on reach and visibility, not just followers)
Strengthen brand identity and visual consistency
Increase in-store visits through organic social media efforts
Strategy
Content Plan: Created a 3-month content calendar featuring behind-the-scenes posts, barista stories, product highlights, and user-generated content from customers
Branding: Established consistent brand colors, fonts, and photography style
Community Engagement:
Distributed flyers and loyalty cards to early customers
Asked family and friends to tag and share posts to boost visibility
Gradually grew organic engagement as local customers started discovering and sharing the shop
Business Impact
Foot traffic increased significantly, with many customers stating they discovered the shop online and even traveled from neighboring barangays, a strong win considering the original goal was to reach the local area.
Key Takeaways
Massive reach drove real sales — even with modest follower counts, content reached hundreds of thousands, resulting in steady
in-store visits.Organic strategy proved effective — consistent, trend-based posting worked without any paid ads.
Early support fueled growth — friends and family shares built initial visibility, which later expanded organically.
Location challenge was overcome — social media presence successfully introduced the hidden shop to the community and generated strong customer traffic.
Results & Analytics
This project shows how consistent organic content can create strong visibility during key moments. Strategic posting turned promotions into real-world foot traffic and sustained brand awareness.
Reviving an Abandoned Facebook & IG Account
Execution
Reviving the long-dormant accounts rebuilt trust and visibility in a competitive market. The studio saw a surge in inquiries and bookings from both local and nearby city clients, successfully positioning the shop back as a top-of-mind choice for tattoos and piercings.
Black Dragon Tattoo & Piercing Studio is a professional tattoo and body piercing studio. The Facebook and Instagram accounts were long-standing but inactive.
Objectives
Re-engage and rebuild activity on the abandoned social media accounts
Focus on brand visibility and awareness rather than follower growth
Improve response rate and handle inquiries promptly
Update content strategy to keep up with current trends and stand out among local competitors
Strategy
Content Plan: Collaborated with the tattoo artists to plan trending and engaging content (tattoo reels, behind-the-scenes clips, piercing highlights) and implemented a 3-month calendar
Branding: Ensured all static posts were visually consistent, eye-catching, and showed the quality and professionalism of the shop; maintained consistent tone in captions
Community Engagement:
Responded promptly to all incoming leads and followed up on older inquiries
Highlighted the shop’s cleanliness, certifications, and professionalism to build trust in a competitive local market
Business Impact
Posted daily reels, static posts, and stories across Facebook, Instagram, and TikTok
Used local and trending hashtags to improve discoverability
Allocated small ad budgets strategically while personally managing inquiries to ensure every paid lead was maximized
Key Takeaways
Inactive accounts can be revived — with consistent posting and trend-based content, engagement and visibility grew rapidly even after years of inactivity.
Responsiveness matters — actively handling inquiries and following up on old leads helped convert interest into actual bookings.
Strategic posting beats heavy ads — with minimal ad spend, organic content drove massive reach and profile visits.
Strong branding builds trust — showcasing quality, professionalism, and cleanliness helped stand out from local competitors.
Results & Analytics
This project shows how consistent strategy, clear messaging, and intentional content can drive real growth. The focus stayed on visibility, trust, and sustainable engagement rather than quick wins.